Simple definition
BIMI allows some couriers to display a brand logo associated with an authenticated domain.
Technical definition
BIMI allows some couriers to display a brand logo associated with an authenticated domain. In the business environment, its configuration must be consistent with the network architecture, the safety policies and capabilities of the equipment concerned.
What is it used for?
strengthen the visual identification of legitimate messages.
Practical example
a domain with DMARC conforming publishes a logo BIMI.
Common issues
- Inconsistent configuration
- Compatibility or version
- Incomplete dependency diagnosis
Key takeaway: Always adapt the diagnosis to the product version and the architecture actually deployed.